Collaboration
University Master project in collaboration with Covadonga Saro & Maëva Duputs
Services
User Research, Social design, sustainability, behavioural design,
Year
2023
Focused on tackling overconsumption and food waste, our solution emerged from thorough research and participatory involvement. Instead of a new product, we recommend a simple change: relocating a doorbin to the top shelf of the fridge. This shift improves visibility, reducing food waste and overconsumption.
Rooted in System 1 thinking, our approach seamlessly integrates into existing fridges. Using color-coded communication and shape matching, our solution makes a direct impact on users’ understanding, benefiting both people and the planet.
Placed strategically and communicated clearly within the fridge, our concept aims to create a sustainable and efficient kitchen experience.
