World Health Organisation – Dr. Hans Kluge Manifesto

Client 

Dr. Hans Kluge, World Health Organisation (WHO)

Services 

Editorial Design, Identity Systems, Multilingual Layout Strategy

Year 

2024

I developed the editorial design for Dr. Hans Kluge’s manifesto for his 2024 re-election campaign as Regional Director of the WHO European Region, creating a final product now featured on the organisation’s official website for both mobile and desktop viewing.

  • Brand Extension: I developed the candidate’s existing identity into a cohesive, high-impact editorial framework.
  • Systemic Consistency: I established a visual framework that ensured design consistency across French, Russian, and German versions.
  • Official Publication: I designed the campaign’s official PDF manifesto, which was published directly on the WHO website.