A strategic approach to visual narrative, blending human-centered research with brand-led design.
I believe design is a strategic tool for change. My process bridges complex business objectives with human-centered narratives to deliver sustainable brand value.
My goal is to translate abstract concepts into cohesive visual systems that empower organizations, improve engagement, and foster meaningful connections.
From research-led frameworks to high-fidelity motion graphics, I manage end-to-end design lifecycles that prioritize clarity, consistency, and measurable impact.
2025 – 2026
Led multimedia strategy which doubled LinkedIn engagement and grew the follower base by optimising visual hierarchy and on-brand content systems.
2023 – 2026
Lead Designer (4-year tenure); established and evolved the festival’s multi-platform visual identity across digital and print collateral.
2024
Partnered with Regional Director to define and deliver the campaign manifesto for both desktop and mobile use.
2024
Managed and evolved distinct identities for three separate markets, delivering a high volume of assets while maintaining brand consistency across all print and digital touchpoints.
2024
Led a strategic research project as part of my Master’s thesis to increase youth engagement (ages 15–18), shifting the museum’s perception from a formal educational space to an informal leisure destination.
Marketing and Event Executive | Dillon Eustace
“I worked alongside Sophia during her time at Dillon Eustace and can confidently say she was a valued member of our marketing team.
Sophia is a dedicated and talented designer and I have no doubt she will continue to develop and do excellent work as her career progresses. I would happily recommend her to any team.”
Marketing Manager | Dillon Eustace
“Sophia joined our team in a newly-created graphic designer role, which required her to take full ownership of our brand, acting as brand guardian whilst bringing it to the next level. She has an excellent work ethic and is a great self-starter so didn’t need much guidance to understand our brand and how to develop it further. She brought fresh ideas to the full range of design and branding projects, elevating everything we were doing on social media, in our video content, our offline marketing materials and all other client-facing marketing collateral. Sophia was excellent at finding quick solutions to the most complex of project briefs, needing only little input into from me and others in order to deliver top-quality work. She was a pleasure to work with, bringing great energy and enthusiasm to her work and was a brilliant team player.”
Art Director | Street Food District
“Jeg kan varmt anbefale Sophia som junior grafisk designer. Gennem vores samarbejde under Sophias projektansættelse i Street Food District, har hun udvist stor kreativitet, teknisk dygtighed og evne til at omsætte brief til visuelt stærke løsninger. Sophia arbejder struktureret, viser initiativ og tager del i det sociale fællesskab. Det var en fornøjelse at have hende om bord.”