I partnered with Danish jewellery brand Jæger Cph to mature their visual identity and digital presence. The project focused on refining their existing foundation to better reflect their commitment to handmade craftsmanship and sustainable luxury for a growing international audience.
Key Contributions:
- Visual Identity Evolution: Expanded the brand’s visual toolkit by introducing a refreshed color palette and versatile asset variations, ensuring consistent brand storytelling across digital and print touchpoints.
- Web Design & E-commerce: Redesigned the website and webshop to prioritize UX. I created a minimalist, high-conversion interface that allows the intricate craftsmanship of the jewellery to take center stage.
- Social Media Framework: Developed a cohesive content strategy and template system that integrates brand icons to build stronger visual recognition and engagement on social platforms.
- Editorial Lookbooks: Designed a flexible series of lookbooks for both print and digital distribution. These publications were built as a scalable system to support multi-language campaigns while maintaining a premium, timeless aesthetic.
