Collaborator
National Museum of Denmark
Services
Research, Social Design, Strategy, Brand identity, Print design, Master project
Year
2024
I collaborated with the National Museum of Denmark during my master thesis project investigating how the museum could attract more young people in their freetime to the museum’s permanent exhibitions.
The research revealed a need to tackle young people’s current pre-conceptions of the museum, and I developed a guide book containing strategic elements aimed to move the museum from being percieved as only formal and educational to a lesiural and informal option. The project was aimed at 15-18 years old – high school students.
The guidebook contains three key components. A youth-oriented brand identity, user journey stages to increase visibility and shift the perception from ‘school-related’ to ‘leisurely,’ and make the museum feel more welcoming and less intimidating. Lastly, it suggests touch-points to capture young people both inside and outside the museum.
I received the highest grade for my project at my final exam. The also project received positive feedback from the National Museum and the main collaborators.
