Piccola Italia is a self-initiated passion project where I designed a bold, playful visual identity for a modern Italian restaurant concept. The goal was to build an energetic brand personality from the ground up using a striking monochromatic red palette, expressive typography, and custom hand-drawn illustrations.
I developed a flexible identity system that translates seamlessly from digital layouts to physical assets. This included designing custom repeating patterns, a versatile logo system, and mockups for touch-points like menus and takeaway packaging.
