For my final bachelor project, I partnered with OH-MAN Productions to design and develop the brand identity for their new startup, Everyday Adventures, and its flagship product, “A Twist” – a unique compass designed to encourage unpredictable exploration. The core objective of this project was to demonstrate how strategic storytelling can drive and shape a cohesive brand identity.
I translated the brand’s core narrative – embracing unpredictability and letting go of control – into a comprehensive visual system. I took total ownership of the creative process, designing the logo, color strategy, imagery, and defining the brand’s tone of voice. To ensure a successful product launch, I also built a targeted social media framework that brought the brand story to life across all touchpoints.
Contributions:
- Brand Strategy & Storytelling: Translating a core product philosophy into an actionable brand narrative.
- Visual Identity System: Creating the logo, color palette, and art direction for imagery.
- Brand Voice & Messaging: Establishing a distinct tone of voice to align with the brand’s target audience.
- Launch Strategy: Designing social media assets and frameworks optimized for a new product rollout.
