For four consecutive years, I have served as the Lead Brand Designer for Kolding I Toner, balancing the need for annual creative experimentation with the necessity of maintaining strong, immediate brand recognition.
- Modular System Design: I developed a flexible design framework that serves as a consistent backbone across print, digital, and motion graphics. This system allows for yearly variations in color, typography, and motion treatments to reflect the unique atmosphere of each festival iteration without sacrificing brand equity.
- Strategic Continuity: By maintaining core brand markers, I ensured the identity remains instantly identifiable to the audience, regardless of the specific annual theme.
- Multichannel Execution: I managed the translation of the brand across diverse touchpoints, including website design, event signage, social media content, and festival programs, ensuring a cohesive experience across digital and print.
Website designs over the years
