I drove the end-to-end creative direction and digital launch for Les Frippières, a boutique holiday rental. I established a comprehensive visual identity – including a versatile logo suite, strategic color palette, and curated typography – designed to elevate the brand’s online presence and highlight the unique charm of the property.
Taking complete ownership of their digital touchpoints, I designed and developed a user-friendly website. Additionally, I launched an Instagram content strategy to drive engagement and position the rental effectively in a competitive market.
Contributions
- Brand Identity System: Designing a versatile logo suite, typography hierarchy, and color strategy.
- UI/UX & Web Design: Designing and implementing a seamless, responsive website.
- Social Media Strategy: Content curation and asset creation optimized for Instagram growth.
- Social Media Content: Created a variety of social media content including videos, photographs and graphics.
